Always adapt.
We embrace adaptability by evolving with the needs of pets, their owners, and our valued partners. Since 1996, your vision is our vision.
Stay innovative.
With over 25 U.S. and 7 international patents, we prioritize innovation by developing pet products that seek to improve convenience and care.
Keep learning.
Guided by proprietary trend research and a lifelong passion for animals, we continuously seek new knowledge to enhance pet care.
Uphold honesty.
Integrity guides us—we communicate openly and stand by the quality of our products. We strive to ensure our products are to full specification.
Think globally.
With a worldwide mindset, we create items that meet diverse needs and standards across markets in Japan, Russia, Australia, Israel, South America and more.
Drive results.
For over 20 years, we've focused on growing our retail partners category revenue, delivering real impact through quality products and customer satisfaction.